Dupe Detect Rules

Dupe detect rules are used for contact deduplication.

Each rule has a set of criteria: a contact is considered a duplicate when all of the criteria match.

Fields and matchers

The following field / matcher combinations are possible:

FieldMatchers allowed
emailexact
firstnameexact, fuzzy
lastnameexact, fuzzy
addressnormalized
phonenumbernormalized
  • exact: Identical match
  • fuzzy: Some mis-spelling is allowed
  • normalized: Normalization is applied before matching

Operations