Setting up Google Tag Manager

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code.

With Google Tag Manager you have control which tags (like Google Analytics) are activated on the web skin. To setup Google Analytics with Google Tag Manager some configuration is required.

As the web skin is a single page application it does not automatically trigger pageviews in Google Analytics. It triggers virtual pageviews which need to be mapped to pageviews via the Google Tag Manager.

To achieve this, execute the following steps in the Google Tag Manager container configuration:

• Go to Triggers and click New. In the Choose trigger type step select Custom Event and name the event Virtual pageview. In the This trigger fires on step choose Some Custom Events and fill in: Event equals virtualPageView.
• Add a user-defined variable Virtual url. In the Choose Type step select Data Layer Variable. In the Variable Configuration step, fill in virtualUrl in the Data Layer Variable Name.
• Add the universal analytics tag.
  • The Track Type should be Page View.
  • In Field to Set fill in page in Field Name and select the Virtual url variable as the value.
  • In the Ecommerce step set Enable Enhanced Ecommerce Features to True and select Use Data Layer.
  • In the Fire On step select All Pages and also click More and select the Virtual pageview trigger we just created.
  • Save the tag
• Ensure that the container works by previewing it.
• Publish the container.

Limitations

To ensure selling tickets via Ticketmatic is secure and stable the tags that can be activated via Google Tag Manager are limited. At this time only Google tags are allowed, including Floodlight (flc, fls). To see which tags are Google tags, click here.

Cross-domain tracking

It is possible to enable cross-domain tracking with Google Analytics. You can find more information about setting up cross-domain tracking with Google Tag Manager here. apps.ticketmatic.com should be one of the domains in the Auto Link Domains field.

Enhanced ecommerce

Whenever a customer adds / removes tickets to their order, checkouts or purchases tickets, this information is pushed to Google Tag Manager. If required, this information can be pushed through to Google Analytic to track conversions, etc.

To activate enhanced ecommerce the following configurations should be executed in Google Tag Manager:

• Add a trigger addToCart. In the Choose Event step select Custom Event. In the Fire On step configure the condition that it fires whenever Event contains addToCart.
• Add a trigger checkout. In the Choose Event step select Custom Event. In the Fire On step configure the condition that it fires whenever Event contains checkout.
• Add a trigger purchase. In the Choose Event step select Custom Event. In the Fire On step configure the condition that it fires whenever Event contains purchase.
• Add a trigger removeFromCart. In the Choose Event step select Custom Event. In the Fire On step configure the condition that it fires whenever Event contains removeFromCart.
• Add a new tag Universal Analytics - addToCart
  • The Track Type should be Event.
  • The Event Category should be Enhanced Ecommerce.
  • The Action should be addToCart.
  • The Google Analytics Settings should be {{Enhanced Ecommerce}}.
  • The Firing Trigger should be the addToCart custom event.
• Add a new tag Universal Analytics - checkout
  • The Track Type should be Event.
  • The Event Category should be Enhanced Ecommerce.
  • The Action should be checkout.
  • The Google Analytics Settings should be {{Enhanced Ecommerce}}.
  • The Firing Trigger should be the checkout custom event.
• Add a new tag Universal Analytics - purchase
  • The Track Type should be Event.
  • The Event Category should be Enhanced Ecommerce.
  • The Action should be purchase.
  • The Google Analytics Settings should be {{Enhanced Ecommerce}}.
  • The Firing Trigger should be the purchase custom event.
• Add a new tag Universal Analytics - removeFromCart
  • The Track Type should be Event.
  • The Event Category should be Enhanced Ecommerce.
  • The Action should be removeFromCart.
  • The Google Analytics Settings should be {{Enhanced Ecommerce}}.
  • The Firing Trigger should be the removeFromCart custom event.

With this configuration active Google Tag Manager will push Enhanced Ecommerce data to Google Analytics.

Data Layer Variables

There are two data layer variables active which can be referenced in Google Tag Manager:

• virtualUrl: The url of the current page
• account: The name of the account