Sell tickets

Make your ticket shop truly unique

With ticketmatic, you have all the tools to let your audience easily buy tickets – through your website and at the box office. We build your ticket shop fully tailored to your organization, adapted to your specific needs and requirements. From the ticket sales flow to the design and customer interaction: everything is customizable.

Trusted by 300+ cultural organizations in Europe

Graphical representation of the ticketmatic platform with different ticket types and prices.

Core features

Your complete foundation for modern ticketing

Ticketmatic combines an intuitive ticket shop, specifically developed for cultural organizations, with powerful management tools that save time and generate additional revenue.

Person views or buys tickets via the ticketmatic mobile app on their smartphone.

A smooth experience for your audience

Your customers purchase tickets through a modern, mobile-friendly shop designed and structured according to your needs, in collaboration with our team.

Rows of empty red theater seats in a dark room. (c) Jonathan Moerman

More revenue from each ticket

Offer extras such as vouchers, merchandise, or parking tickets, invite customers to donate, and make smart use of upselling in the purchase flow.

Two ticketmatic colleagues meet together at their desks in an open office space.

Efficient and time-saving management

From order processing to payment and delivery: everything runs automatically and clearly, with direct integrations for payments and management.

Online ticket shop

Sell online effortlessly

Offer your audience frictionless ticketing, fully tailored to your organization. Seamlessly integrated into your website, designed in your style, and aligned with your operations and your audience’s preferences.

Illustration of the ticketmatic payment screen with ticket options and discount code field.

Self-service for customers

Reduce support requests and improve your data quality with a customer portal for order history and profile management.

Payment & delivery

Ensure a smooth process with instant ticket delivery and a choice of various secure payment methods.

Physical sales

Optimal workflow at the box office

Ensure fast, efficient ticket sales at your physical box office and for telephone reservations. With the powerful box office module, you retain full control over orders.

Fast order entry

Enter orders lightning-fast via an intuitive, clear interface. Simplify further with the Quicksales module – ideal for busy moments.

Graphical representation of the ticketmatic dashboard for orders and ticket management.

In-person & telephone sales
Easily support counter and phone sales for any situation.

Flexible order management

Modify orders, process refunds, or resend tickets with a single click.

Direct printing

Print tickets and vouchers directly via your own local printer.

POS integration

Connect with sales terminals at the entrance.

Upselling and donations

Get more out of every ticket

Increase your revenue by selling extras during the ordering process. From consumption vouchers to merchandise and donations: you create added value for your audience and extra income for your organization.

Upselling and donations

Get more out of every ticket

Increase your revenue by selling extras during the ordering process. From consumption vouchers to merchandise and donations: you create added value for your audience and extra income for your organization.

Upselling and donations

Get more out of every ticket

Increase your revenue by selling extras during the ordering process. From consumption vouchers to merchandise and donations: you create added value for your audience and extra income for your organization.

Vouchers for food, drinks, or packages

Donations for projects or charities

Advance sales of merchandise, parking tickets, etc.

Recommend additional shows or subscriptions

Illustration of the ticketmatic system with selected seats and additional options such as dinner, parking and donation.

Peak sales

Stay in control during busy times

Protect your sales from crashes and frustration during high-demand presale moments. The built-in virtual waiting room ensures a stable and fair sales experience, even during unexpected traffic spikes.

Peak sales

Stay in control during busy times

Protect your sales from crashes and frustration during high-demand presale moments. The built-in virtual waiting room ensures a stable and fair sales experience, even during unexpected traffic spikes.

Peak sales

Stay in control during busy times

Protect your sales from crashes and frustration during high-demand presale moments. The built-in virtual waiting room ensures a stable and fair sales experience, even during unexpected traffic spikes.

Fair queue distribution

Real-time updates for waiting customers

Protection against bots and overload

  • Fully integrated, no expensive external tools needed
Illustration of the ticketmatic queue system with notification for high demand events.

Payments

Manage payments your way

Choose which payment provider you want to work with and receive your income directly into your account. No intermediaries, no unnecessary delays.

Payments

Manage payments your way

Choose which payment provider you want to work with and receive your income directly into your account. No intermediaries, no unnecessary delays.

Payments

Manage payments your way

Choose which payment provider you want to work with and receive your income directly into your account. No intermediaries, no unnecessary delays.

Integration with leading PSPs

Wide range of payment methods, online and at the counter

Automated refunds directly from ticketmatic

Detailed financial reporting

Graphical representation of the ticketmatic platform with active and inactive payment providers.

Reviews

Really, ticketmatic is our CRM. Everything is in there, all the customer data.

Jonathan Cooman
Customer and Data Management, De Roma, Antwerp

The system works, it’s clear and practical. Ticketmatic simply offers a solid, well-built product.

Cindy Penders
Application Manager, Theater aan het Vrijthof, Maastricht

Ticketmatic stands out because of the excellent support and how close and accessible it feels. I’m still a fan.

Ingrid Van Eycken
Reception & Ticketing Coordinator, STUK, Leuven

Our previous systems crashed during peak sales. Today, people expect a seamless online experience, just like with Bol.com or Zalando. Ticketmatic gave us that flow.

Steven Defoor
Director of Leisure, Mechelen

Support is incredibly fast. Within a day, a custom field is added or a view is adjusted. You can really feel that you’re working with a partner you can rely on.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

User-friendliness makes all the difference. In ticketmatic, visitors can book and pay for tickets quickly and easily. The purchase flow is intuitive and smooth.

Vicky Bruijn
Coordinator UITbalie, Theater aan het Vrijthof, Maastricht

I’m really happy with the ordering process in ticketmatic. When I visit other theaters or cinemas, I’m not always impressed by what I see. Then I think to myself: we really have things well organized.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

Creating events and making bulk changes is very easy — for us, that’s been the biggest improvement.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

We’re very happy with the app. It works really well. We also use it to give our partners extra visibility.

Bert Vanlaere
Marketing Director, Concertgebouw Brugge, Bruges

I show the app to everyone who comes to my desk and tell them, “Look, no more hassle with PDFs in emails.”

Ingrid Van Eycken
Reception & Ticketing Coordinator, STUK, Leuven

Now putting something on sale has become “super simple,” so to speak. Selling a ticket is almost effortless. The steps have been greatly reduced.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

This is the third ticketing system that I've worked with. In my experience, ticketmatic is by far the most stable and reliable ticketing system.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

The system runs great. There are no glitches. And if there is anything, it is fixed quickly. That gives you a lot of peace of mind.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

Synchronizing newsletter opt-ins with our partner Democrazy is incredibly practical. In the past, someone had to ask, email and upload contact lists over and over again. That is now automated.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

We've been looking forward to this for a long time. Now that we're seeing real flexibility, we can't wait to make changes across the board.

Sébastien Collet
Marketing and Communication Coordinator at den Atelier

We sometimes work with temporary staff, interns, and so on. By the time you had explained the previous system to them, they were already gone again. But now, once they’ve put something on sale once, they’re good to go. And that’s a huge plus in software.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

I’ve seen quite a few systems. What matters most to me is that it works for the people at the counter. Ticketmatic is truly designed with them in mind. Even if you’re a complete beginner and, so to speak, get no explanation, you can still sell a ticket.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

I’m really happy with the email module. The data is so reliable. We now know exactly who we’re emailing and that we’re reaching the right people. It’s truly a world of difference compared to before.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

You can answer almost any question with reports or views. How far in advance does someone buy a ticket? How does that differ per program or genre? Those are fascinating figures that tell you something about your audience and how you can reach them more effectively.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

I find it very easy to create a selection of visitors in ticketmatic. And if something is ever missing, I just ask and a filter gets added. That way, I can reach exactly the visitors I want to reach. When it comes to segmentation, ticketmatic is really very flexible.

Rio van der Oest
Marketeer, Het Nationale Theater, The Hague

Thanks to our collaboration with Studio, we've been able to streamline our operations by significantly reducing manual processes, freeing up more time for what truly matters: our visitors.

Wati Koesharto
Ticketing Coordinator at Ancienne Belgique

During the transition, we were in very frequent contact. It was truly a very good plan. The preparation and the steps we went through went very smoothly.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

When you manage to combine consistency and usability with enough innovation to support the unique needs of venues, you know you are doing a good job.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

The longest part of training new staff here is teaching them how to inform visitors about practical details — which tram to take, where to park, how everything works. That’s all much more complicated than the system itself, because teaching someone how to sell a ticket only takes one day. And that’s the great thing about ticketmatic.

Bo Derks
Head of Ticket Sales and Audience Services, Het Nationale Theater, The Hague

In the past, the ticketing platform was integrated into the website. If you wanted to change something in ticketing, it took a lot of development work. Now we just make the change directly in ticketmatic.

Nikita Lisabeth
Digital communication & ticketing, Concertgebouw Brugge, Bruges

Whenever we run into something, we can always reach out to someone. The account managers respond very quickly, you don’t see that everywhere.

Jonathan Cooman
Customer and Data Management, De Roma, Antwerp

The service at ticketmatic runs smoothly. If something goes wrong, it gets fixed right away.

Stephanie Fruy
Finance and Ticketing Coordinator, Concertgebouw Brugge, Bruges

Even with twelve thousand visitors in the queue, ticketmatic kept running smoothly without missing a beat.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

Thanks to ticketmatic, we now have a much clearer picture of who visits us, and when and how often. Plus, we can get our work done in half the time.

Mariska van Wezel
Ticketing coordinator, Leidseschouwburg - Stadsgehoorzaal, Leiden

The system is very intuitive. When we need to train colleagues on how to sell tickets, it practically takes care of itself.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

We have about five thousand people with a discount pass. They use the app to manage their tickets. It  works very well.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

What I love about ticketmatic is how many different needs it covers. Customer relationships, marketing data, the sales flow: everything within the same platform.

Sébastien Collet
Marketing and Communication Coordinator at den Atelier

What I like about ticketmatic is that I can do things myself, without always having to ask or try to code it.

Sofie Vrancken
Responsible for ticketing and customer service, De Roma, Antwerp

Frequently Asked Questions

Ticketmatic offers standard integrations with many commonly used PSPs and can easily connect with any other provider you choose.

Yes, the shop is fully responsive and optimized for smartphones and tablets.

Absolutely. All ticket shop pages are customizable in terms of design, flow, and packages.

When demand is high, the virtual waiting room is activated automatically. Visitors are placed in a fair queue and receive real-time updates.

Yes, during the purchase flow you can offer add-ons such as donations, consumption vouchers, parking tickets, and merchandise.